Emerging Markets Emerging Models

"Emerging Markets, Emerging Models" is a first-of-its-kind report analyzing the actual behaviors, economics, and business models of successful "market-based solutions" - financially-sustainable enterprises that address challenges of global poverty. Compiled in an effort to use fact-based research to move beyond stereotypes, anecdotes, and common assumptions about the potential of market-based solutions, Monitor's findings highlight actual data from global working models.

During the course of its research, Monitor conducted more than 35 field investigations, primarily in India and supplemented with research covering 19 countries across the world, but focused the research on India, which offers an advanced laboratory of social enterprise approaches and proved to be an especially fertile source on model effectiveness. Conclusions were based on more than 600 in-person interviews with low-income customers and small suppliers, and detailed interviews with - and research on - over 270 social enterprises in India.

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